• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Market Partners

  • Home
  • Company
    • About
    • Research
    • Executive Team
    • Partners
    • Careers
      • Client Engagement Manager
  • Offerings
    • Mapping the Buying Journey
    • Transformative Consulting Services
    • Sales Training Programs
    • Revenue Generation as a Service (RGaaS)
  • Success Stories
    • Success Stories
    • Feature Articles
    • Satisfied Clients
  • Contact
  • Resources
    • Resources & White Papers
    • Blog

New White Paper: The Value Analysis Committee

wp_iconWhy don’t great products make it past the Value Analysis Committee? What you can do to change it?

Market-Partners work in the healthcare has highlighted the growing importance of understanding the Value Analysis Committee (VAC) and the role it plays in the Customer Buying Journey. In many cases, although physicians and hospitals may develop a strong interest in a particular product or therapy, the path from interest to usage and adoption is not always an easy one. This recently published paper explores the history and current trends behind the VAC and offers the effective Do’s and Don’ts when faced with having to sell to, through or past the VAC.

Read it here.

Primary Sidebar

Recent Posts

  • Sales Leaders: Change how you ask these 7 questions and see an immediate benefit from Outside-In™ thinking.
  • The End of Sales Process
  • COVID-19 Company Statement
  • Martyn Lewis’ Book to Hit Shelves August 15
  • New White Paper: The Value Analysis Committee

Footer

Contact Market Partners

Phone: 707-575-4712

Email: Submission Form

Get the book that is changing how companies think about sales and marketing

As featured in Forbes, Inc Online, Selling Power, Fast Forward, Business News Daily, The Sales Evangelist, The Mike Siegel Show and many other outlets.

Order Your Copy Today

Site Search

Copyright © 2021 · Executive Pro on Genesis Framework · WordPress · Log in