What’s New From Market-Partners Inc.
In February of 2006, Market-Partners Inc. CEO and founder, Martyn Lewis, published his first book, Sales Wise. This loose collection of 32 vignettes not only contains our first ever thoughts on the Customer Buying Journey, but also a great story about a flying Volvo I...
It is no surprise that I have been hearing a lot about how we now must sell differently thanks to the COVID-19 pandemic. I am among the legions of road warriors that have been transformed into desk jockeys. I miss the days of meeting with customers. ...
There can be little doubt that the Covid-19 pandemic and its associated lock down has had a dramatic impact on the buyer-seller relationship. With the inability to make face-to-face sales calls, and customers preoccupied with their own disrupted lives, sale teams have...
Last week, David Dulaney invited Market-Partners Inc. CEO, Martyn Lewis, onto his show to discuss mapping the end-to-end Customer Buying Journey, what we have learned from it and how it can help you in our prospecting and sales efforts. The Sales Development Podcast...
Customer Experience, or as it is fashionably known CX, is one of the hottest trends in marketing. Everyone seems to be talking about the customer experience. Its roots, in the retail world, are simple to understand and compelling to embrace. The...
Just about anyone in sales knows about the Sales Pipeline or Sales Funnel. Like a wrench to a mechanic, or a ledger to an accountant, it’s the basic tool of the trade. Who knows when it first emerged, but it’s safe to say it was some time ago! So,...
Those who know me or have read anything I have published in the last decade would know that I am always banging on about one thing – the need for sales organizations to surrender the focus on their own internal sales process and instead turn things outside-in by...
For those who know me, that headline may send you reeling. But before you think that I’m abandoning process, read on. Sales Process comes from the days when selling started to get more complex. It was around the late 1940’s when companies – the...
The entrepreneur can be defined as someone with a vision; someone who is willing to attempt the marshalling of resources that will transform that vision into a viable business reality. At the top of the list of characteristics for such a person is a total belief in...
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