Martyn Lewis, CEO and Founder
Martyn founded Market-Partners in 1995. Since that time, he has worked with numerous selling teams across a broad-range of industries from start-ups to industry giants. Martyn has since developed a reputation as a dynamic speaker and authority on sales and marketing processes. Prior to Market-Partners he had extensive executive management, sales and marketing experience. His positions included President and CEO for Drake International, North America, where he led a large, multi-divisional sales force to reverse a declining trend to growing the business at more than three times the rate of the industry. Prior to Drake, Martyn was with Digital Equipment of Canada for ten years. During his tenure at DEC he led several hundred sales professionals, culminating in the position of VP Marketing and Sales Services. Prior to joining DEC, Martyn worked in the major accounts division of ICL in the UK.
Martyn acts as an advisor to a number of executives in the high technology industry and is active on several advisory boards and boards of directors. Martyn is the Committee Chair for the Sales Enablement Community of Practice Advisory Board for the American Society for Training and Development, ASTD.
Jon Buchwald, Director, Customer Research
Jon Buchwald brings over 10 years of sales and marketing consulting expertise to Market-Partners. His sales and marketing background spans multiple vertical markets including high tech, aerospace and defense, financial services, and entertainment. Since joining Market-Partners in 2007, he has led client engagements as well as managed and developed custom training programs. Prior to joining Market-Partners he helped launch 3D visualization technology, managing top-tier accounts including Boeing and L-3 Communications. Jon began his career as a computer programmer, developing online software applications for a stock brokerage firm. He then went on to work for several technology companies before attending graduate school. In 1994, he co-founded Infrasoft Corporation, which was later acquired by Bentley Systems Inc., a $400M developer of civil engineering design technology. After Infrasoft, Jon started BizTelligence Consulting, a sales and marketing consultancy before joining Market-Partners.
Jon received a BA with honors in Computer Science from the University of California at San Diego and an MBA from the Wharton School at the University of Pennsylvania.
Gord Hogg, Principal
For the past 30+ years, Gord has sold technology products and solutions, contributing millions of dollars in revenue and profits for large enterprise software companies, hardware manufacturers, ecommerce suppliers, solution integrators and consultants and a few early SaaS startups. He has held positions in sales, channels, consulting and marketing and executive roles as GM, VP, EVP and CEO/founder.
Throughout his career, Gordon has been helping technology buyers navigate products and solution offerings to make more informed and quality purchase decisions. From this experience, he learned to focus on how buyers made decisions, what triggered their desire to change, who influenced their evaluations and what purchase criteria they relied on to make their final decision.
Gord will take you inside your buyers decision-making process to a level you’ve never seen before. He will show you how decisions get made, how change happens and how buyers choose a solution. With this new skill set, your sales reps and marketers will be in a position to help prospective buyers navigate their purchase process and get the requisite buy-in to make a purchase.
Mark Gardner, Senior Consultant
Mark brings over 30 years of diverse sales, marketing, and consulting experience to helping clients grow revenue. He has led or participated in projects to improve sales manager effectiveness, implement updated sales processes, migrate to new selling models, increase sales to strategic accounts, and better leverage sales channels. Since September 2006, Mark has been helping clients as an independent consultant, and is a certified partner of Market-Partners. Prior to that, Mark was the Managing Director of OnTarget, one of world’s leading sales training and consulting firms. Before joining OnTarget, Mark held a variety of executive, management, and sales positions. He was Vice President of Sales and Marketing at SunDog, and General Manager at SMC, both Seattle-area based manufacturers. Prior to SMC, Mark was the National Account and OEM Sales Manager at Raima, a Seattle-area software company. Mark was also a successful salesperson for six years at Hewlett-Packard, and started his sales career at Northwest Computerworks.
Mark holds a BS and MS from North Carolina State University, and an MBA from the University of Washington.
Jim Cooper, Senior Consultant
Jim Cooper has over 30 years of experience in organizational leadership, strategic planning, sales and marketing program development, project management, and total quality programs for defense, telecommunications, and high tech organizations. He brings leadership, sales management experience and an abiding belief in the power of coaching to Market-Partners. Jim has consulted and worked with individuals and teams from such companies as the United States Air Force, Hewlett-Packard, Cisco Systems, Xilinx, Seagate, Agilent Technologies, Cornell University, Symantec, to help them refine their sales and business management processes. Prior to founding his own consultancy and coaching practice, Jim served the Hewlett-Packard Company for over 20 years in a variety of sales and business leadership positions across all of their major business segments. He also served as the Senior Vice President of Worldwide Sales for the Dazel subsidiary of HP. Prior to that, Jim led the worldwide account team for GTE Corporation, one of HP’s largest global customers.
Jim holds a BS in Electrical Engineering and a MAT in Science Education from Cornell University, and a MS in Engineering Management and Information Systems from Northeastern University. Jim is also Principal at Ascendent Leadership LLC, and Prism Award Chair at the International Coach Federation of North Texas.
Mike DiRobbio, Senior Consultant
Mike DiRobbio has a distinguished career as an Executive Manager and Learning Consultant with more than 25 years of experience in the IT industry. His experience includes a long history with Hewlett-Packard and Compaq where he excelled in several management and leadership assignments at both the corporate level and in regionally based field positions. He holds an MBA in Management and has extensive experience in executive sales, management, marketing, and corporate training. His assignments have included both domestic and worldwide responsibilities where he has had the opportunity to sell with, coach, and train IT sales professionals across North America and internationally. His personal and management experience includes responsibility for both the marketing and selling of IT hardware, software, and services directly to Fortune 1000 companies and in partnership with channel resellers.
Sandra Kiker, Consultant
Sandra brings over 20 years of experience in Medical Device Sales to Market Partners. She has successfully worked for a diverse range of Medical Device companies from start-ups bringing innovative products and services to the market, to the established market leader in a specific technology. In each, she consistently achieved sales goals and expanded market share. As a Territory Manager and Regional Sales Trainer for Biosense Webster Inc., a Johnson & Johnson Company, she increased sales by 25% each of 7 full years there resulting in several territory expansions and was recognized with the top awards in the company, including twice winning the coveted President’s Roundtable award. She envisioned and organized a collaborative relationship between a major physician group which culminated in a Global Training Center and millions of dollars in ongoing sales for her company. Sandra’s passion is implementing win-win sales through discovery, strategic planning, client relations, and collaboration.
Sandra graduated with a BA from Texas Christian University and resides with her husband in the greater Houston area.