The World Transformed provides insightful, “informative and ground-breaking interviews with thought leaders who are shaping how we view the future”. Their FastForward series focuses specifically on the businesses world and in December 2018 they unpacked the mystery of “How Customers Buy” through their interview with author and topic expert Martyn Lewis. Enjoy!
How Do You Map the Customer Buying Journey?
Every year, the Customer Buying Journey becomes a hotter and hotter topic of discussion within the business world. And while we, as one of the earliest proponents of and educators on the buying...
