Market-Partners Inc. Blog

Stay up to date with the latest from Market-Partners Inc. We post articles, case studies, and resources every other Friday, so continue checking back for the newest in sales and marketing insights and research. Follow us on LinkedIn to receive updates when content goes live.

What’s New From Market-Partners Inc.

The Hidden Buying Journey

The Hidden Buying Journey

A famous parable tells us about six men in a dark room, each of whom has never seen an elephant before, touching one in the shadows. The first man feels its tusks and believes the animal is like a spear. The second, its trunk, believing it is like a snake. The third,...

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How Do You Map the Customer Buying Journey?

How Do You Map the Customer Buying Journey?

Every year, the Customer Buying Journey becomes a hotter and hotter topic of discussion within the business world. And while we, as one of the earliest proponents of and educators on the buying journey, are thrilled to see it catch on in such a big way, we also can’t...

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What Is the Customer Buying Journey?

What Is the Customer Buying Journey?

Every year, the Customer Buying Journey becomes a hotter and hotter topic of discussion within the business world. And while we, as one of the earliest proponents of and educators on the buying journey, are thrilled to see it catch on in such a big way, we also can’t...

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Steam Driven Selling vs. Modern Selling

Steam Driven Selling vs. Modern Selling

New Year’s Resolutions for Sales Organizations “As we turn the calendar to meet the new year, it’s naturally time to consider what we would like to change or achieve, that maybe we didn’t quite accomplish last year. I think it’s appropriate to go through the...

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30-30 | Forecasting: Misery to Mastery

30-30 | Forecasting: Misery to Mastery

On December 17th, Market-Partners Inc. CEO and Founder, Martyn Lewis, hosted a virtual micro-workshop sharing the results of some of our most valuable forecasting studies and surveys, giving you new insight into the circumstances creating forecasting discrepancies –...

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The Cost of Cheap

The Cost of Cheap

At the age of seventeen I bought my first car. A friend convinced me to spend £65 on an aging Wolseley (transl. $200 for an old Chevy), one that had already swapped many pounds of sheet metal for many pounds of rust. However, the most important point to me was...

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Can I Get a Copy of the Slides?

Can I Get a Copy of the Slides?

There is always at least one. One person in a training program, or worse still, that couldn’t make it to the program, that asks, “Can I get a copy of the slides?” Why do we hear both attendees and absentees ask for them so often? Simply put, it is in the belief that...

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