Market-Partners Inc. Blog

Stay up to date with the latest from Market-Partners Inc. We post articles, case studies, and resources every other Friday, so continue checking back for the newest in sales and marketing insights and research. Follow us on LinkedIn to receive updates when content goes live.

What’s New From Market-Partners Inc.

The Economics of the Buying Journey

The Economics of the Buying Journey

In no uncertain terms, the game of the buyer-seller relationship has changed. As purchasing decisions have become increasingly complicated, no longer are customers buying based off value or affordable pricing alone. And with more information and choices, today’s...

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The Future of Outbound Sales

The Future of Outbound Sales

How many sales and marketing emails do you receive in a week? Well, without making you dig through your spam folder, the obvious answer is far more than you’d like. Research shows a whopping 36% of all spam emails are advertising, making it the largest portion of...

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The Hidden Buying Journey

The Hidden Buying Journey

A famous parable tells us about six men in a dark room, each of whom has never seen an elephant before, touching one in the shadows. The first man feels its tusks and believes the animal is like a spear. The second, its trunk, believing it is like a snake. The third,...

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