Market-Partners Inc. Blog

Stay up to date with the latest from Market-Partners Inc. We post articles, case studies, and resources every other Friday, so continue checking back for the newest in sales and marketing insights and research. Follow us on LinkedIn to receive updates when content goes live.

What’s New From Market-Partners Inc.

The Future of Outbound Sales

The Future of Outbound Sales

How many sales and marketing emails do you receive in a week? Well, without making you dig through your spam folder, the obvious answer is far more than you’d like. Research shows a whopping 36% of all spam emails are advertising, making it the largest portion of...

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The Hidden Buying Journey

The Hidden Buying Journey

A famous parable tells us about six men in a dark room, each of whom has never seen an elephant before, touching one in the shadows. The first man feels its tusks and believes the animal is like a spear. The second, its trunk, believing it is like a snake. The third,...

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How Do You Map the Customer Buying Journey?

How Do You Map the Customer Buying Journey?

Every year, the Customer Buying Journey becomes a hotter and hotter topic of discussion within the business world. And while we, as one of the earliest proponents of and educators on the buying journey, are thrilled to see it catch on in such a big way, we also can’t...

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What Is the Customer Buying Journey?

What Is the Customer Buying Journey?

Every year, the Customer Buying Journey becomes a hotter and hotter topic of discussion within the business world. And while we, as one of the earliest proponents of and educators on the buying journey, are thrilled to see it catch on in such a big way, we also can’t...

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Steam Driven Selling vs. Modern Selling

Steam Driven Selling vs. Modern Selling

New Year’s Resolutions for Sales Organizations “As we turn the calendar to meet the new year, it’s naturally time to consider what we would like to change or achieve, that maybe we didn’t quite accomplish last year. I think it’s appropriate to go through the...

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