What’s New From Market-Partners Inc.
In today’s world, buyers have become so overloaded with marketing material that most is deleted without a second thought. Even content about offerings they are actually interested in still fail to impress, focusing too much on what the customer already knows instead...
Intro As a follow up to the workshop we delivered at the annual Strategic Account Management Association (SAMA) 2021 Conference, our CEO and Founder, Martyn Lewis, hosted a virtual micro-workshop focusing on developing and deploying a sales methodology based upon...
Last week, Market-Partners Inc. was pleased to once again participate in the annual Strategic Account Management Association (SAMA) conference. Attracting more than 600 attendees, this event was entirely focused on thought leadership for Strategic Account Managers and...
If I were to contend that during the COVID-19 pandemic, your customers started buying differently, you would probably laugh and say, “Tell me something I don’t know.” But it’s true. While there have been ongoing changes in the buying process for decades now, the...
We are excited that Martyn Lewis, CEO and Founder of Market-Partners Inc., is a featured highlight at the upcoming Strategic Account Management Association (SAMA) Annual Conference being held later this month. SAMA enables world-class companies to gain...
Like many start-up executives, Rick Ferreira was not only passionate about his offering, but knowledgeable about his market. Alliance Healthcare, Rick’s medical device reprocessing company, was an early mover with a seemingly unbeatable value proposition for...
As a result of his book How Customers Buy…& Why They Don’t making UXPressia’s must read list of business books, Martyn Lewis was asked to share some of the best practices for understanding and mapping Buying Journeys in this webinar, Outside-In: Mapping...
Last month, our book, How Customer’s Buy…& Why They Don’t, made UXPressia’s user suggested must-read list for 2021. For the unfamiliar, UXPressia is a software company specializing in Customer Experience and Buying Journey mapping tools,...
Martyn Lewis, and his company Market-Partners Inc., have been mapping Customer Buying Journeys for 20 years. In fact, they were the first consulting firm to flip the emphasis from the product and why someone should buy, to the customer and how they buy. They have...
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