What’s New From Market-Partners Inc.
It should be no surprise that we live in a very different world, one awash in information. Buyers no longer must wait for sellers to provide them with product details, pricing, and case studies. Today’s research has repeatedly shown that buyers get 50% or further...
On September 14th, Market-Partners Inc. CEO and Founder, Martyn Lewis, hosted a virtual micro-workshop covering the myths and faulty assumptions behind most sales funnel structures – and demonstrated the true magic of what this tool should do for your business! This...
Seems strange to me, but recently I have been hearing more about B.A.N.T. from sellers and sales organizations. For those that may not be familiar with this selling approach, you’re lucky. It is supposedly a simple way in which to qualify sales. B.A.N.T. is the tool...
Whenever we talk to folks, one of the most common goals we hear across every industry is a desire to speed up the sales cycle. This typically comes in the form of either shortening the cycle as a whole or increasing the velocity of their sales process. On the surface,...
For many, the path a customer takes from initial interest through a purchasing decision into successful adoption can seem both circuitous and unpredictable. However, though it may appear to diverge for no rhyme or reason, our fifteen years of research show that a...
Whether you’re still mapping out your specific market’s Customer Buying Journey or already have a completed map in front of you, the question remains — how best to use it? It’s time to take the drive into developing and deploying business strategies based on...
Buyers need your help before they need your solution. If “need” were the criteria for making a purchase decision, wouldn’t more folks be buying? Maybe the problem isn’t about what you’re selling. Making a buying decision is hard! More than three-quarters of the...
In today’s world, buyers have become so overloaded with marketing material that most is deleted without a second thought. Even content about offerings they are actually interested in still fail to impress, focusing too much on what the customer already knows instead...
Intro As a follow up to the workshop we delivered at the annual Strategic Account Management Association (SAMA) 2021 Conference, our CEO and Founder, Martyn Lewis, hosted a virtual micro-workshop focusing on developing and deploying a sales methodology based upon...
