What’s New From Market-Partners Inc.
There is always at least one. One person in a training program, or worse still, that couldn’t make it to the program, that asks, “Can I get a copy of the slides?” Why do we hear both attendees and absentees ask for them so often? Simply put, it is in the belief that...
On October 28th, Market-Partners Inc. Principal and Founder, Martyn Lewis, hosted a virtual micro-workshop focused on developing more precise and effective market messaging, as well as enabling sales to connect with, and maintain more valued and trusted relationships,...
It should be no surprise that we live in a very different world, one awash in information. Buyers no longer must wait for sellers to provide them with product details, pricing, and case studies. Today’s research has repeatedly shown that buyers get 50% or further...
On September 14th, Market-Partners Inc. CEO and Founder, Martyn Lewis, hosted a virtual micro-workshop covering the myths and faulty assumptions behind most sales funnel structures – and demonstrated the true magic of what this tool should do for your business! This...
Seems strange to me, but recently I have been hearing more about B.A.N.T. from sellers and sales organizations. For those that may not be familiar with this selling approach, you’re lucky. It is supposedly a simple way in which to qualify sales. B.A.N.T. is the tool...
Whenever we talk to folks, one of the most common goals we hear across every industry is a desire to speed up the sales cycle. This typically comes in the form of either shortening the cycle as a whole or increasing the velocity of their sales process. On the surface,...
For many, the path a customer takes from initial interest through a purchasing decision into successful adoption can seem both circuitous and unpredictable. However, though it may appear to diverge for no rhyme or reason, our fifteen years of research show that a...
Whether you’re still mapping out your specific market’s Customer Buying Journey or already have a completed map in front of you, the question remains — how best to use it? It’s time to take the drive into developing and deploying business strategies based on...
Buyers need your help before they need your solution. If “need” were the criteria for making a purchase decision, wouldn’t more folks be buying? Maybe the problem isn’t about what you’re selling. Making a buying decision is hard! More than three-quarters of the...
