Market-Partners Blog

Stay up to date with the latest from Market-Partners Inc. We post articles, case studies, and resources every other Friday, so continue checking back for the newest in sales and marketing insights and research. Follow us on LinkedIn to receive updates when content goes live.

What’s New From Market-Partners Inc.

Cutting Through the Noise with Precision Marketing

Cutting Through the Noise with Precision Marketing

In today’s world, buyers have become so overloaded with marketing material that most is deleted without a second thought. Even content about offerings they are actually interested in still fail to impress, focusing too much on what the customer already knows instead...

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30-30: Managing the Customer Buying Journey

30-30: Managing the Customer Buying Journey

Intro As a follow up to the workshop we delivered at the annual Strategic Account Management Association (SAMA) 2021 Conference, our CEO and Founder, Martyn Lewis, hosted a virtual micro-workshop focusing on developing and deploying a sales methodology based upon...

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The Power of Listening to the Customer

The Power of Listening to the Customer

If I were to contend that during the COVID-19 pandemic, your customers started buying differently, you would probably laugh and say, “Tell me something I don’t know.” But it’s true. While there have been ongoing changes in the buying process for decades now, the...

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Martyn Lewis to Speak at SAMA on May 24

Martyn Lewis to Speak at SAMA on May 24

We are excited that Martyn Lewis, CEO and Founder of Market-Partners Inc., is a featured highlight at the upcoming Strategic Account Management Association (SAMA) Annual Conference being held later this month. SAMA enables world-class companies to gain...

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Making Sales a Repeatable, Scalable Process

Making Sales a Repeatable, Scalable Process

Like many start-up executives, Rick Ferreira was not only passionate about his offering, but knowledgeable about his market. Alliance Healthcare, Rick’s medical device reprocessing company, was an early mover with a seemingly unbeatable value proposition for...

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Market-Partners Inc. Interviews UXPressia

Market-Partners Inc. Interviews UXPressia

Last month, our book, How Customer’s Buy…& Why They Don’t, made UXPressia’s user suggested must-read list for 2021. For the unfamiliar, UXPressia is a software company specializing in Customer Experience and Buying Journey mapping tools,...

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