Join Mary Windishar and Martyn Lewis as they discuss Martyn’s new book, How Customers Buy…& Why They Don’t.
You will hear:
• Why Martyn was motivated to write this book
• The background and research that led up to writing the book
• What the findings in the book mean to the entrepreneur, business executive, sales or marketing professional
• How the concepts in the book have led to significant and sustainable growth for organizations from start ups to industry giants
• Why Martyn is dedicating a portion of royalties of the book to the Sonoma Resilience Fund
CLICK HERE to listen online right now or download audio files to your favorite device to listen offline.
