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Meet the Host of the Executive Summit, Martyn Lewis
Martyn Lewis is the CEO and Founder of Market-Partners Inc. and author of the best-selling book, How Customers Buy… & Why They Don’t. Martyn’s research-first approach to sales and marketing led him to discover what we now call the Buying Journey DNA, a logical framework for mapping any market’s buying journey and all the relevant factors that influence it. Today, Market-Partners Inc. helps clients use the deep insights from these journeys to develop repeatable business strategies based on the predictable nature of their market’s behavior.
Our partnership with Seismic blossomed naturally from our shared understanding of the buying journey’s key importance in modern sales and marketing. Together, Market-Partners Inc. and Seismic combine the right approach with the right technology to enable organizations to engage in and manage their customers’ buying journeys like never before.
We are honored to have Martyn speak on the topics that brought Market-Partners Inc. and Seismic together at the Shift ’22 Sales Enablement conference. Click below to read about his breakout session, “The Blueprint for Success,” and his Executive Summit Keynote, “Reconnecting Sellers to Buyers.” Make sure to also swing by our booth and attend our sponsor happy hours to meet the team.
October 27, 1:00-1:30 PM PST
October 26, 2:45-3:30 PM PST
Want to catch “Reconnecting Sellers to Buyers?” Register on LinkedIn for a special recap of the Executive Summit presentation, November 10 at 10:00 AM PST.
Epicenter: The Center of Seismic Insights. Did you know that Market-Partners Inc. runs a Seismic community newsletter? Down below is an archive of previous case studies, think pieces, and tips and tricks. Register for Epicenter today using the button to receive the current issue as well as future releases each month. New issues of Epicenter the last Tuesday of each month.
In 2023, buyers have new, higher expectations, more people involved in decision-making, and an immediate need for value and relevance. To manage the customer conversation, sales and marketing technology is no longer optional. Unfortunately, far too many sellers are...
Market-Partners Inc. is pleased to announce that we are teaming up with Salesloft as a strategic consulting and implementation partner. Salesloft is recognized as the leading sales engagement platform. But like all sales engagement tools, the value your organization...
On Wednesday, June 21st, Market-Partners Inc. CEO and Founder Martyn Lewis will be cohosting a webinar with Seismic President and CRO Hayden E. Stafford. This will be a must-see event for Seismic users! Click here to register....
If you haven’t already mapped your customer’s buying journey, take a moment to write down what you think happens on the other side of the equation when you, or your sales team, are selling. Start with the triggers you believe initiate the journey, then outline and...
Although I am passionate about providing the knowledge and skills that sales teams need to be successful, I have never really liked the term training. I often think of training as what happens between dogs and their owners – and usually it’s the dog providing the...
Martyn Lewis’s breakout session, The Blueprint for Success, from Seismic’s Shift ’22 Sales Enablement Conference is now available! Watch the full replay here: “Seismic enables organizations to transform go-to-market approaches. Successful...
Across Europe, there are stories that tell of a traveler journeying on horseback through the countryside. One day, the traveler comes across a visibly weary worker who is quarrying quite slowly. Upon asking him what he is doing, the worker tells the traveler that...
For the last 20 years, Market-Partners Inc. has been researching how customers buy, conducting in-depth, one-on-one interviews with buyers from every industry. But what has become an emergent focus for us is how buying has changed due to the pandemic and its...
Previously in Epicenter, we discussed connecting Seismic with Salesforce to surface content in a predictive fashion based on values associated with Salesforce objects (check it out if you missed it). Today, we want to look at how content strategists can leverage the...