We provide the methods and tools to deeply understand a specific market’s purchasing path. We decode the steps, key activities, players, decision making approaches, value drivers and then all the factors that can cause friction to slow or stop this process. We utilize models based upon our … [read more]
Market-Partners offers a new research-based, market-proven approach to revenue generation totally focused upon the Customer Buying Journey.
We work with companies to accelerate their revenue growth by Mapping their Customer Buying Journey, offering Transformative Consulting Services and through a portfolio of Sales Training offerings.
Market-Partners research and methods are now available in the book “How Customers Buy... & Why They Don't." The book has received wide acclaim for its fresh approach to sales and marketing, and has been reviewed widely across the media including in Inc. Magazine.
We start by decoding the specific market’s Customer Buying Journey and then crafting a highly effective Market Engagement Strategy. We develop the Outside-In Selling™ Navigator that provides a scalable, repeatable approach to sales that is all based upon how the customer actually buys and … [read more]
We offer a series of standalone and discrete training workshops to introduce the concepts of Outside-In Selling to an organization. These can be offered as off-the-shelf programs or customized to fit specific requirements. Our training programs are all offered utilizing blended learning delivery … [read more]