Selling From The Outside-In™

Market-Partners Inc. offers a unique, research-based, market-proven revenue growth approach grounded in the outside perspective of how customer’s buy… and why they don’t. We work with companies to accelerate their revenue growth by mapping their Customer’s Buying Journey, providing Transformative Consulting Services and through a portfolio of Sales Training programs.

New From Market-Partners Inc.

On September 14th, Market-Partners Inc. CEO and Founder, Martyn Lewis, hosted a virtual micro-workshop covering the myths and faulty assumptions behind most sales funnel structures – and demonstrated the true magic of what this tool should do for your business! This free micro-workshop followed our 30-30 format. The first 30…

Market-Partners Inc. Blog

Stay up to date with the latest from Market-Partners Inc. We post articles, case studies, and resources every other Monday, so continue checking back for the newest in sales and marketing insights and research. Follow us on LinkedIn to recieve updates when content goes live.

 Wherever You May Be In Your Journey,

Market-Partners Inc. Can Help

Buying Journey Mapping

Our robust, qualitative market research gives clients actionable insight into their customers’ end-to-end Buying Journey. Our analysis reveals how and why customers start a Buying Journey, the steps they go through well beyond just purchasing, their motivations, their key activities, who gets involved, their buying concerns, and their decision-making approaches.   

Transformative Consulting

Our consulting services enable organizations to successfully adopt Outside-In approaches throughout their sales and marketing teams. Each engagement is uniquely tailored to our clients’ needs and organization. We offer a complete suite of solutions, from strategy through to implementation, all grounded in change management practices.

Sales Training

Our custom and turnkey sales training workshops provide proven approaches to adopting Outside-In, placing the focus externally on managing the Customer Buying Journey. Each program is up to date with how customers are buying today, and come with choice of in-class, live virtual or hybrid delivery, supported by highly focused, asynchronous learning modules.

Since our inception in 1995, we have been focused on one thing – helping companies gain traction and revenue growth in their target markets through a deep understanding of how their markets actually buy. We focus on companies globally, from start-ups to industry giants.

Based on 15 Years of Research

Market-Partners Inc. is the leader in end-to-end Buying Journey mapping and management. Our research provides actionable insight into the way markets buy, as featured in the best-selling book, How Customers Buy… & Why They Don’t.

Turning The Focus Outside-In

Buyers are buying differently. It’s time to start selling differently. See how Market-Partners Inc. blows away the outdated concept of “sales process” and brings the focus to mapping and managing the Customer Buying Journey.

Featured Clients

Market-Partners Inc. serves a broad cross section of clients from start-ups to industry giants around the world. Whether you are in healthcare or high-tech, our universal methodology is proven to help businesses excel in any industry. That is why we are trusted by over 120 clients in 40 different countries. Our programs have been translated into 17 different languages and empowered more than 87,000 salespeople to start selling Outside-In.