For the past 25 years, Market-Partners Inc. has been the premier consulting firm for offerings rooted in a deeper understanding of the Customer Buying Journey. Continue scrolling to read more about our History, Research, Outside-In Perspective, and Executive Team.
A History of Innovation,
Prepared for Today’s Challenges
Since our inception in 1995, Market-Partners Inc. has been the original proponent of building sales and marketing strategies around mapping and managing the Customer Buying Journey. While flashy trends and repackaged ideas have come and gone, we have continued to pride ourselves in giving clients more meaningful insights than anyone else. Our guiding principle remains that lasting success comes from adopting practices based on how your customers are buying today. Not how they were buying 10 years ago. Not how you think they are buying. How they are actually buying, right now.
From the first meeting, our engagements are always collaborative, participative, and aligned with your company culture to make sure the data we provide is not only accurate, but actionable. We do not believe in tired approaches that may or may not work for your business. Nothing is ever done at a surface level – even our turnkey programs are configured to meet your unique challenges and opportunities. With over two decades worth of in person and virtual sales training, market research, and business transformation experience, we deliver the swift, significant, and sustainable results you have been looking for.
At Market-Partners Inc., our extensive body of research shows that customers purchase as a result of successfully completing their Buying Journey, not as a result of a sales process. The singular objective for sales and marketing must be to initiate, and then positively impact, that Buying Journey. Our work is twofold. We first work with clients to map a market’s specific end-to-end Buying Journey based upon our proprietary methods and Outside-In™ approaches. We then provide a series of transformative and strategic services, together with sales training programs, to help our clients manage the Buying Journey and enable their organizations to rapidly accelerate revenue growth.
Founded in 2009, 3GS, Market-Partners Inc.’s sister company, was an early leader in the design, development and delivery of live virtual learning experiences. Drawing heavily from the strategies used in broadcast media, 3GS brought a different philosophy and area of expertise to web-based selling. Upon its debut, 3GS earned the CLO’s Learning in Practice Gold Award for innovative training design, and was featured in case studies and white papers by Adobe, Citrix, and Forrester. While this intiative has since been brought under the Market-Partners Inc. umbrella, we still utilizing these practices in our virtual training sessions and workshops to this day.
Meet the Executive Team
Our company leadership comprises highly experienced sales and marketing professionals. With broad backgrounds, ranging from successful start up launches to c-suite roles in global operations, each member shares a successful track record in business development. Even so, it is our belief that leadership should continue working with clients directly and take the time to understand each unique situation – no matter the seniority.
Martyn founded Market-Partners Inc. in 1995. Since that time, he has worked with numerous selling teams across a broad-range of industries from start-ups to industry giants. Martyn has since developed a reputation as a dynamic speaker and authority on sales and marketing processes. Prior to Market-Partners he had extensive executive management, sales and marketing experience.
Director, Customer Research
Jon brings over 10 years of sales and marketing consulting expertise to Market-Partners Inc. His sales and marketing background spans multiple vertical markets including healthcare, high tech, aerospace and defense, financial services, and entertainment. Since joining Market-Partners in 2007, he has led client engagements as well as managed and developed custom training programs.
For the past 30 years, Gord has sold technology products and solutions, contributing millions of dollars in revenue and profits for large enterprise software companies, hardware manufacturers, ecommerce suppliers, solution integrators and consultants and a few early SaaS startups. He has held positions in sales, channels, consulting and marketing and executive roles as GM, VP, EVP and CEO.
Sandra brings over 20 years of experience in Medical Device Sales to Market Partners. She has successfully worked for a diverse range of Medical Device companies from start-ups bringing innovative products and services to the market, to the established market leader in a specific technology. In each, she surpassed sales goals and expanded market share.
Mark brings over 30 years of diverse sales, marketing, and consulting experience to helping clients grow revenue. He has led or participated in projects to improve sales manager effectiveness, implement updated sales processes, migrate to new selling models, increase sales to strategic accounts, and better leverage sales channels.
Jim has over 30 years of experience in organizational leadership, strategic planning, sales and marketing program development, project management, and total quality programs for defense, telecommunications, and high tech organizations. He brings leadership, sales management experience and an abiding belief in the power of coaching to Market-Partners Inc.
Principal, Technology Enabled Selling Practice
Stu initially joined Market-Partners in the late ‘90s and spent 7 years developing sales processes and training sales professionals working with Martyn and his team. Stu went on to hold numerous executive roles with organizations such as WebEx and GoFundMe. His experience spans sales, marketing, services, channels and operations. He brings specific expertise in the application of technology to enable and scale revenue teams in B2B organizations.