Transformative Consulting Services

mPath™ is our continuous, consultative and coached engagement structure to developing, enabling, and gaining adoption of an Outside-In™ Revenue Generation framework for your specific market. mPath™ takes a client through the Blueprint for Success, our proven approach to transformative change and successful Outside-In™ adoption.

Introducing mPath™

In no uncertain terms, buyers are buying differently. To remain competitive and engage customers, organizations must rapidly develop and adopt an Outside-In™ Revenue Generation Framework: a totally aligned approach that enables all customer-facing roles to engage in and stay engaged across the buying journey lifecycle by creating a positive impact.

mPath™ is our seamless, collaborative, and coached engagement structure to developing, enabling, and gaining adoption of an Outside-In™ Revenue Generation framework for your specific market. mPath™ takes a client through the Blueprint for Success, our proven approach to transformative change and successful Outside-In™ adoption.

Through mPath™, Market-Partners Inc. brings the resources, approaches, and expertise to accelerate and de-risk projects, align stakeholders around a vision, create a project plan, set priorities, and ensuring all customer-facing roles and market messaging is aligned to the over all strategy.

Seamless

mPath™ takes clients through our three-phase Blueprint for Success: Scope & Strategy, Development, and Adoption. A typical mPath™ engagement begins by mapping your market’s entire buying journey lifecycle, then developing with you the optimal strategies your customer-facing roles need to impact it. After that strategy has been created, we then enable this approach with training and technology, coaching you through full adoption via our change management services.

Collaborative

There is no business like your business, which is why the mPath™ is tailored to your organization’s specific needs. Some clients have already mapped their buying journey, surfaced best practices for engaging in their market, or have an effective tech stack implemented and adopted. In cases like these, we are more than happy to use or build on the existing knowledge, training, and resources, taking the most efficient route to close the gaps and ensure Outside-In™ success without reinventing the wheel.

Coached

At Market-Partners Inc., we pride ourselves in our trusted team of researchers, consultants, and delivery experts. Each member stands ready to help, bringing with them a track record of success and a deep understanding of their respective industries. Moreover, the same team is involved throughout the entirety of the engagement, from the first meeting to ongoing support, providing you with as much or as little support is required.