We start by decoding the specific market’s Customer Buying Journey and then crafting a highly effective Market Engagement Strategy. We develop the Outside-In™ Customer Buying Journey Navigator that provides a scalable, repeatable approach to sales, all based upon how the customer actually buys.
The mPath™ Approach
We provide a suite of transformative and strategic consulting services with the level of support you desire.
- We work with companies in emerging markets to help develop Outside-In™ approaches to gain traction and accelerate revenue growth.
- We work with multi-nationals to design and gain adoption for highly effective global sales approaches based upon managing the specific Customer Buying Journey.
- We work with marketing organizations to create engagement strategies and approaches for each stage of the specific Customer Buying Journey.
- We work with organizational leadership to craft maximally effective business strategies based upon how the market buys.
The consulting services we offer follow our four phase mPath™ approach, all designed to understand the specific market’s Customer Buying Journey and then to develop and gain adoption of optimal sales and marketing approaches.
Phase IV: Enablement
The enablement phase usually starts with the Outside-In Selling™ Workshop. It is this workshop that introduces the new selling approach to the sales force. We offer a series of sales skills and sales management workshops that would all be customized to the specific Outside-In Selling™ strategy and approach.
We also work with clients to ensure that their sales tools and technologies integrate with, and support, the adopted strategy and selling approach.
We stay engaged with our clients to provide support and coaching, ensuring organizational accountability and focus for the change and success process.
Project and Change Management Services
We always surround our work with project and change management services. This ensures that there is a clear working approach and plan. We provide the support and leadership our clients require for success when undertaking a transformative project. We develop change management and communication plans with our clients to ensure a smooth and rapid adoption of new Go-To-Market approaches.