Epicenter

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Leaving Behind Clickbait

Leaving Behind Clickbait

Technology is truly a wonderful thing, isn’t it? Our cell phones alone allow us to do things that 100 years ago would have been seen as nothing short of a miracle. And when we apply these great advances to the disciplines of sales and marketing, we often see similarly...

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The Need for Change Management

The Need for Change Management

You have probably heard the phrase, “the only constant is change,” countless times before. But despite how engrained those five words have become in our culture – does anyone really like change? While society can appear obsessed with new technologies and processes,...

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How to Map a Buying Journey

How to Map a Buying Journey

Let’s start with a quick focus on why mapping the buying journey is important. Simply put, in today’s world the concept of trying to pull a prospect through your sales process, or even your lead nurturing process, is sadly outdated. That’s not the way today’s buyer...

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How Buyers Buy

How Buyers Buy

Each buyer, or buying organization, can appear to be totally unique, adopting random behavior across their path from first consideration, through acquisition, and then use of a particular product. The product in question may be a laptop, and business service, a...

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