Review

Martyn Lewis’ new book, How Customers Buy…& Why They Don’t, is reviewed on Louisiana Technology Park website blog under the article title, Understanding How Customers Really Buy

“Coming up with great ideas is often the easiest part of starting a business. The hard part: Finding paying customers for those great ideas.“

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Martyn Lewis’ new book, How Customers Buy…& Why They Don’t, is reviewed on Inc Magazine online by Martin Zwilling under the article title,

“6 Elements of Today’s Customer Buying Journey That Can Make or Break Your Business
If you are still focusing on selling, rather than how your customers are buying today, you may be missing some great business potential.”

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