Introducing the Essential Ingredients

In this series, we will delve into the key elements that drive successful adoption and optimal results from the Seismic Platform. These blog posts will serve as a comprehensive guide to enhancing your Seismic outcomes by focusing on the often-overlooked aspects that are crucial for success. Whether you’re a Seismic administrator, content owner, or a member of the customer-facing team, this series is designed to provide you with actionable insights and strategies to maximize the value of your investment.

Change Management

Embracing new technology can be challenging. Discover strategies to manage the transition smoothly, encourage acceptance, and ensure long-term use of Seismic within your organization by understanding the principles of behavioral economics and organizational dynamics.

Governance

Establish rules and procedures to maintain the quality and consistency of your content. Understand the three main components of a governance framework—Program Governance, Content Governance, and Platform Governance—to ensure your content strategy is effectively executed and evolves with your organization’s needs.

Modular Content Design

Create adaptable content pieces that can be easily customized and reused across various contexts. Discover the benefits of breaking down long presentations into smaller, self-contained modules to enhance relevance, personalization, consumability, and efficiency.

Modern Selling Approach

Map your customer’s buying journey and develop a market engagement strategy focused on facilitating that journey. Understand how to align your go-to-market strategy with the customer’s buying process, providing relevance and insights specific to their needs.