mPath™ is our continuous, consultative and coached engagement structure to developing, enabling, and gaining adoption of an Outside-In™ Revenue Generation framework for your specific market. mPath™ takes a client through the Blueprint for Success, our proven approach to transformative change and successful Outside-In™ adoption.
mPath™ takes clients through our three-phase Blueprint for Success: Scope & Strategy, Development, and Adoption. A typical mPath™ engagement begins by mapping your market’s entire buying journey lifecycle, then developing with you the optimal strategies your customer-facing roles need to impact it. After that strategy has been created, we then enable this approach with training and technology, coaching you through full adoption via our change management services.
There is no business like your business, which is why the mPath™ is tailored to your organization’s specific needs. Some clients have already mapped their buying journey, surfaced best practices for engaging in their market, or have an effective tech stack implemented and adopted. In cases like these, we are more than happy to use or build on the existing knowledge, training, and resources, taking the most efficient route to close the gaps and ensure Outside-In™ success without reinventing the wheel.
At Market-Partners Inc., we pride ourselves in our trusted team of researchers, consultants, and delivery experts. Each member stands ready to help, bringing with them a track record of success and a deep understanding of their respective industries. Moreover, the same team is involved throughout the entirety of the engagement, from the first meeting to ongoing support, providing you with as much or as little support is required.