We are honored to announce that Market-Partners Inc.’s CEO and Founder Martyn Lewis will be speaking at the 2022 Strategic Account Management Association (SAMA) Global Summit. Register for the virtual event, October 26-27, and catch his session, Reconnecting Sellers to Buyers, using the link here.
“The simple fact that buyers don’t engage with sellers until well into their buying journey is now well accepted, but the disconnect runs far deeper. In this session we will share the latest Market-Partners’ research into how customers buy. We will examine what has changed in the buying journey, including issues related to the pandemic. Based on that understanding, we will then contrast how so many traditional selling approaches are out of step with today’s buyer. We will then share a series of best practices that essentially modernize selling to harmonize with how today’s buyer is buying.”