In 2023, buyers have new, higher expectations, more people involved in decision-making, and an immediate need for value and relevance. To manage the customer conversation, sales and marketing technology is no longer optional. Unfortunately, far too many sellers are using these essential tools to speed up yesterday’s approaches. Course correction is now required.

Modern buying demands modern selling: an aligned approach that enables all customer-facing roles to engage in and stay engaged across the buying journey lifecycle by creating a positive impact. To achieve this, there is an urgent need to not only adopt but integrate sales and marketing technology more strategically. Are you ready to begin the journey?

Join Beverly Lock, Market-Partners Inc.’s Principal of Revenue Strategy and Enablement, and panelists Amy Figliuolo, Salesloft’s Senior Vice President of Enterprise Sales, and Kristin Hagan, Seismic’s Vice President of Global Partnerships for an actionable discussion about:

1. The critical role of technology in engaging today’s customers
2. How to ignite both sales efficiency and sales effectiveness
3. How to integrate technologies, not just into your tech stack, but into your workflows and across organizational functions
4. The 3 keys to successful technology adoption

After the panel discussion, there will be a 10-minute open Q&A for attendees. Register for the event here.