The World Transformed provides insightful, “informative and ground-breaking interviews with thought leaders who are shaping how we view the future”. Their FastForward series focuses specifically on the businesses world and in December 2018 they unpacked the mystery of “How Customers Buy” through their interview with author and topic expert Martyn Lewis. Enjoy!
Enabling the Modern Seller
In 2023, buyers have new, higher expectations, more people involved in decision-making, and an immediate need for value and relevance. To manage the customer conversation, sales and marketing...