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Meet the Host of the Executive Summit, Martyn Lewis
Martyn Lewis is the CEO and Founder of Market-Partners Inc. and author of the best-selling book, How Customers Buy… & Why They Don’t. Martyn’s research-first approach to sales and marketing led him to discover what we now call the Buying Journey DNA, a logical framework for mapping any market’s buying journey and all the relevant factors that influence it. Today, Market-Partners Inc. helps clients use the deep insights from these journeys to develop repeatable business strategies based on the predictable nature of their market’s behavior.
Our partnership with Seismic blossomed naturally from our shared understanding of the buying journey’s key importance in modern sales and marketing. Together, Market-Partners Inc. and Seismic combine the right approach with the right technology to enable organizations to engage in and manage their customers’ buying journeys like never before.
We are honored to have Martyn speak on the topics that brought Market-Partners Inc. and Seismic together at the Shift ’22 Sales Enablement conference. Click below to read about his breakout session, “The Blueprint for Success,” and his Executive Summit Keynote, “Reconnecting Sellers to Buyers.” Make sure to also swing by our booth and attend our sponsor happy hours to meet the team.
October 27, 1:00-1:30 PM PST
October 26, 2:45-3:30 PM PST
Want to catch “Reconnecting Sellers to Buyers?” Register on LinkedIn for a special recap of the Executive Summit presentation, November 10 at 10:00 AM PST.
Epicenter: The Center of Seismic Insights. Did you know that Market-Partners Inc. runs a Seismic community newsletter? Down below is an archive of previous case studies, think pieces, and tips and tricks. Register for Epicenter today using the button to receive the current issue as well as future releases each month. New issues of Epicenter the last Tuesday of each month.
Thankfully, the world finally seems to be talking about the Customer Buying Journey. It took me far too long to realize that when you are committed to a selling process, it really helps to have someone involved who is equally committed to a buying process. Because...
Some time ago, a client of ours introduced us to Seismic. She saw the synergy between their technology and our consulting practice, and what a relationship between us could mean for more effective sales and marketing. After using the service ourselves,...