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Meet the Host of the Executive Summit, Martyn Lewis
Martyn Lewis is the CEO and Founder of Market-Partners Inc. and author of the best-selling book, How Customers Buy… & Why They Don’t. Martyn’s research-first approach to sales and marketing led him to discover what we now call the Buying Journey DNA, a logical framework for mapping any market’s buying journey and all the relevant factors that influence it. Today, Market-Partners Inc. helps clients use the deep insights from these journeys to develop repeatable business strategies based on the predictable nature of their market’s behavior.
Our partnership with Seismic blossomed naturally from our shared understanding of the buying journey’s key importance in modern sales and marketing. Together, Market-Partners Inc. and Seismic combine the right approach with the right technology to enable organizations to engage in and manage their customers’ buying journeys like never before.
We are honored to have Martyn speak on the topics that brought Market-Partners Inc. and Seismic together at the Shift ’22 Sales Enablement conference. Click below to read about his breakout session, “The Blueprint for Success,” and his Executive Summit Keynote, “Reconnecting Sellers to Buyers.” Make sure to also swing by our booth and attend our sponsor happy hours to meet the team.
October 27, 1:00-1:30 PM PST
October 26, 2:45-3:30 PM PST
Want to catch “Reconnecting Sellers to Buyers?” Register on LinkedIn for a special recap of the Executive Summit presentation, November 10 at 10:00 AM PST.
Epicenter: The Center of Seismic Insights. Did you know that Market-Partners Inc. runs a Seismic community newsletter? Down below is an archive of previous case studies, think pieces, and tips and tricks. Register for Epicenter today using the button to receive the current issue as well as future releases each month. New issues of Epicenter the last Tuesday of each month.
Efficiency and effectiveness are two of the most overused words in the business lexicon. It seems almost any sales approach can help you achieve both… but is that really true? At its core, efficiency refers to doing what we do, but in a manner that is faster or...
Last week, Market-Partners Inc. was a Gold Sponsor at Seismic’s Shift ‘22 Sales Enablement Conference. It was a pleasure to meet so many friends, both new and old, at the Marriott Marquis down in sunny San Diego. We appreciate the great conversations we had with...
As sales and marketing professionals, technology can give us unprecedented visibility into what our buyers are really doing: when they are visiting, what they are clicking on, what they are reading, and hopefully which parts of our messaging is resonating. Although...
Last week, Market-Partners Inc. CEO and Founder Martyn Lewis hosted a virtual micro-workshop recapping his Shift ’22 Executive Summit and 2022 SAMA Global Summit sessions. This workshop followed our classic 30-30 format: a 30-minute...
Are you unable to make the Shift ’22 Executive Summit or the 2022 SAMA Global Summit? You’re in luck! Market-Partners Inc. CEO and Founder Martyn Lewis will be doing a special follow-up session in his classic 30-30 format: a 30-minute micro-workshop...
You have engaged with a prospect that is in an active buying journey. Congratulations! But now the real works begins. Knowing that they are likely already talking to your competition too, how do you stand out and remain not only relevant but unique? Seismic’s Digital...
You have probably heard the phrase, “the only constant is change,” countless times before. But despite how engrained those five words have become in our culture – does anyone really like change? While society can appear obsessed with new technologies and processes,...
Technology is truly a wonderful thing, isn’t it? Our cell phones alone allow us to do things that 100 years ago would have been seen as nothing short of a miracle. And when we apply these great advances to the disciplines of sales and marketing, we often see similarly...
Let’s start with a quick focus on why mapping the buying journey is important. Simply put, in today’s world the concept of trying to pull a prospect through your sales process, or even your lead nurturing process, is sadly outdated. That’s not the way today’s buyer...