Market-Partners Inc. Blog

Stay up to date with the latest from Market-Partners Inc. We post articles, case studies, and resources every other Friday, so continue checking back for the newest in sales and marketing insights and research. Follow us on LinkedIn to receive updates when content goes live.

What’s New From Market-Partners Inc.

The Power of Listening to the Customer

The Power of Listening to the Customer

If I were to contend that during the COVID-19 pandemic, your customers started buying differently, you would probably laugh and say, “Tell me something I don’t know.” But it’s true. While there have been ongoing changes in the buying process for decades now, the...

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Martyn Lewis to Speak at SAMA on May 24

Martyn Lewis to Speak at SAMA on May 24

We are excited that Martyn Lewis, CEO and Founder of Market-Partners Inc., is a featured highlight at the upcoming Strategic Account Management Association (SAMA) Annual Conference being held later this month. SAMA enables world-class companies to gain...

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Making Sales a Repeatable, Scalable Process

Making Sales a Repeatable, Scalable Process

Like many start-up executives, Rick Ferreira was not only passionate about his offering, but knowledgeable about his market. Alliance Healthcare, Rick’s medical device reprocessing company, was an early mover with a seemingly unbeatable value proposition for...

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Market-Partners Inc. Interviews UXPressia

Market-Partners Inc. Interviews UXPressia

Last month, our book, How Customer’s Buy…& Why They Don’t, made UXPressia’s user suggested must-read list for 2021. For the unfamiliar, UXPressia is a software company specializing in Customer Experience and Buying Journey mapping tools,...

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White Paper: The Value Analysis Committee

White Paper: The Value Analysis Committee

Why don’t great products make it past the Value Analysis Committee? What you can do to change it? Market-Partners work in the healthcare has highlighted the growing importance of understanding the Value Analysis Committee (VAC) and the role it plays in the...

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How is Your Sales Pipeline Flowing?

How is Your Sales Pipeline Flowing?

I have a passionate belief: the sales pipeline should be one of the few fundamental business tools – an essential instrument on the dashboard of any business owner, executive, sales leader and indeed sales professional. It should provide true insight into where...

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3 Rules for the 100% Close Rate

3 Rules for the 100% Close Rate

Sales reps get hundreds, if not thousands, of leads per year, and following up on any particular one can eat up a huge amount of time. Let’s face it – we have all chased our fair share of rabbits into the woods. That is why we are so frequently asked by clients how...

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