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What’s New From Market-Partners Inc.
How many sales and marketing emails do you receive in a week? Well, without making you dig through your spam folder, the obvious answer is far more than you’d like. Research shows a whopping 36% of all spam emails are advertising, making it the largest portion of...
A famous parable tells us about six men in a dark room, each of whom has never seen an elephant before, touching one in the shadows. The first man feels its tusks and believes the animal is like a spear. The second, its trunk, believing it is like a snake. The third,...
Every year, the Customer Buying Journey becomes a hotter and hotter topic of discussion within the business world. And while we, as one of the earliest proponents of and educators on the buying journey, are thrilled to see it catch on in such a big way, we also can’t...
Market-Partners Inc. is proud to announce that we will once again be speaking at Strategic Account Management Association (SAMA)’s 2022 Annual Conference! This year, our CEO and founder, Martyn Lewis, and Deborah Honea will be presenting...
Every year, the Customer Buying Journey becomes a hotter and hotter topic of discussion within the business world. And while we, as one of the earliest proponents of and educators on the buying journey, are thrilled to see it catch on in such a big way, we also can’t...
Every year, the Customer Buying Journey becomes a hotter and hotter topic of discussion within the business world. And while we, as one of the earliest proponents of and educators on the buying journey, are thrilled to see it catch on in such a big way, we also can’t...
New Year’s Resolutions for Sales Organizations “As we turn the calendar to meet the new year, it’s naturally time to consider what we would like to change or achieve, that maybe we didn’t quite accomplish last year. I think it’s appropriate to go through the...
On December 17th, Market-Partners Inc. CEO and Founder, Martyn Lewis, hosted a virtual micro-workshop sharing the results of some of our most valuable forecasting studies and surveys, giving you new insight into the circumstances creating forecasting discrepancies –...
At the age of seventeen I bought my first car. A friend convinced me to spend £65 on an aging Wolseley (transl. $200 for an old Chevy), one that had already swapped many pounds of sheet metal for many pounds of rust. However, the most important point to me was...