Market-Partners Inc. Blog

Stay up to date with the latest from Market-Partners Inc. We post articles, case studies, and resources every other Friday, so continue checking back for the newest in sales and marketing insights and research. Follow us on LinkedIn to receive updates when content goes live.

What’s New From Market-Partners Inc.

30-30 | Forecasting: Misery to Mastery

30-30 | Forecasting: Misery to Mastery

On December 17th, Market-Partners Inc. CEO and Founder, Martyn Lewis, hosted a virtual micro-workshop sharing the results of some of our most valuable forecasting studies and surveys, giving you new insight into the circumstances creating forecasting discrepancies –...

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The Cost of Cheap

The Cost of Cheap

At the age of seventeen I bought my first car. A friend convinced me to spend £65 on an aging Wolseley (transl. $200 for an old Chevy), one that had already swapped many pounds of sheet metal for many pounds of rust. However, the most important point to me was...

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Can I Get a Copy of the Slides?

Can I Get a Copy of the Slides?

There is always at least one. One person in a training program, or worse still, that couldn’t make it to the program, that asks, “Can I get a copy of the slides?” Why do we hear both attendees and absentees ask for them so often? Simply put, it is in the belief that...

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30-30: Reconnecting Sellers to Buyers

30-30: Reconnecting Sellers to Buyers

On October 28th, Market-Partners Inc. Principal and Founder, Martyn Lewis, hosted a virtual micro-workshop focused on developing more precise and effective market messaging, as well as enabling sales to connect with, and maintain more valued and trusted relationships,...

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7 Ways to Truly Connect with Your Buyer

7 Ways to Truly Connect with Your Buyer

It should be no surprise that we live in a very different world, one awash in information. Buyers no longer must wait for sellers to provide them with product details, pricing, and case studies. Today’s research has repeatedly shown that buyers get 50% or further...

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30-30: Myth and Magic of the Sales Funnel

30-30: Myth and Magic of the Sales Funnel

On September 14th, Market-Partners Inc. CEO and Founder, Martyn Lewis, hosted a virtual micro-workshop covering the myths and faulty assumptions behind most sales funnel structures – and demonstrated the true magic of what this tool should do for your business! This...

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Time to Move on from B.A.N.T.

Time to Move on from B.A.N.T.

Seems strange to me, but recently I have been hearing more about B.A.N.T. from sellers and sales organizations. For those that may not be familiar with this selling approach, you’re lucky. It is supposedly a simple way in which to qualify sales. B.A.N.T. is the tool...

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The Futility of Speeding Up the Sales Cycle

The Futility of Speeding Up the Sales Cycle

Whenever we talk to folks, one of the most common goals we hear across every industry is a desire to speed up the sales cycle. This typically comes in the form of either shortening the cycle as a whole or increasing the velocity of their sales process. On the surface,...

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Straightening the Customer Buying Journey

Straightening the Customer Buying Journey

For many, the path a customer takes from initial interest through a purchasing decision into successful adoption can seem both circuitous and unpredictable. However, though it may appear to diverge for no rhyme or reason, our fifteen years of research show that a...

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