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Martyn Lewis’ new book, How Customers Buy…& Why They Don’t, is reviewed on Inc Magazine online by Martin Zwilling under the article title, “6 Elements of Today’s Customer Buying Journey That Can Make or Break Your BusinessIf you are still focusing on selling,...
Join Mary Windishar and Martyn Lewis as they discuss Martyn’s new book, How Customers Buy…& Why They Don’t. You will hear: • Why Martyn was motivated to write this book • The background and research that led up to writing the book • What the findings in the...
Last October I lost my home and offices to the wildfires that raged through Sonoma County. With only seconds of warning, we were forced to flee in the middle of the night with the blazing inferno all around us. Literally when the smoke cleared, 5,300 homes were...
How Customers Buy…& Why They Don’t Mapping and Managing the Buying Journey DNA by Martyn R. Lewis “Turns out, it’s not about selling any more. It’s about buying. This book is going to be a seminal work in the evolution of commercial success in the early part of...
I have found that when companies don’t get the traction they would like to get in their market, most of them start to question their go-to-market approach – their messaging, their positioning. The sales force is often put under the microscope. Are they are...
One of our practice areas is the healthcare industry and we have worked with many companies in the medical device field. I was recently reading a business plan for such a company that’s in the early stages of looking to attract investors. The section of the plan on...
I was participating in a board meeting for a young software company and the CEO was asked by an investor how long their sales cycle was. The CEO started to respond, corrected himself several times and finally shared that once he got in front of the right person he...
Over the past 12 years, Market-Partners has been researching how businesses and individuals make buying decisions. Our perspective on what constitutes a “buying decision” extends beyond deciding to issue a purchase order or pull out a credit card. In fact,...
Start by Understanding Exactly How Your Customers Buy, and specifically why they don’t. Market-Partners is committed to promoting better sales and marketing approaches. Through our research we clearly saw the need to start putting the target market’s...