Efficiency and effectiveness are two of the most overused words in the business lexicon. It seems almost any sales approach can help you achieve both… but is that really true? At its core, efficiency refers to doing what we do, but in a manner that is faster or...

Martyn Lewis at Seismic’s Shift ’22 Conference
Last week, Market-Partners Inc. was a Gold Sponsor at Seismic’s Shift ‘22 Sales Enablement Conference. It was a pleasure to meet so many friends, both new and old, at the Marriott Marquis down in sunny San Diego. We appreciate the great conversations we had with...
Why Nobody Looks at Your Great Collateral
As sales and marketing professionals, technology can give us unprecedented visibility into what our buyers are really doing: when they are visiting, what they are clicking on, what they are reading, and hopefully which parts of our messaging is resonating. Although...
30-30 | Reconnecting Sellers to Buyers ’22 Replay
Last week, Market-Partners Inc. CEO and Founder Martyn Lewis hosted a virtual micro-workshop recapping his Shift ’22 Executive Summit and 2022 SAMA Global Summit sessions. This workshop followed our classic 30-30 format: a 30-minute...
30-30 | Reconnecting Sellers to Buyers ’22
Are you unable to make the Shift ’22 Executive Summit or the 2022 SAMA Global Summit? You’re in luck! Market-Partners Inc. CEO and Founder Martyn Lewis will be doing a special follow-up session in his classic 30-30 format: a 30-minute micro-workshop...
Seismic Tips: Engage with Digital Sales Rooms
You have engaged with a prospect that is in an active buying journey. Congratulations! But now the real works begins. Knowing that they are likely already talking to your competition too, how do you stand out and remain not only relevant but unique? Seismic’s Digital...
The Need for Change Management
You have probably heard the phrase, “the only constant is change,” countless times before. But despite how engrained those five words have become in our culture – does anyone really like change? While society can appear obsessed with new technologies and processes,...
Leaving Behind Clickbait
Technology is truly a wonderful thing, isn’t it? Our cell phones alone allow us to do things that 100 years ago would have been seen as nothing short of a miracle. And when we apply these great advances to the disciplines of sales and marketing, we often see similarly...
How to Map a Buying Journey
Let’s start with a quick focus on why mapping the buying journey is important. Simply put, in today’s world the concept of trying to pull a prospect through your sales process, or even your lead nurturing process, is sadly outdated. That’s not the way today’s buyer...