Efficiency and effectiveness are two of the most overused words in the business lexicon. It seems almost any sales approach can help you achieve both… but is that really true? At its core, efficiency refers to doing what we do, but in a manner that is faster or...

As sales and marketing professionals, technology can give us unprecedented visibility into what our buyers are really doing: when they are visiting, what they are clicking on, what they are reading, and hopefully which parts of our messaging is resonating. Although...

You have engaged with a prospect that is in an active buying journey. Congratulations! But now the real works begins. Knowing that they are likely already talking to your competition too, how do you stand out and remain not only relevant but unique? Seismic’s Digital...

You have probably heard the phrase, “the only constant is change,” countless times before. But despite how engrained those five words have become in our culture – does anyone really like change? While society can appear obsessed with new technologies and processes,...

Technology is truly a wonderful thing, isn’t it? Our cell phones alone allow us to do things that 100 years ago would have been seen as nothing short of a miracle. And when we apply these great advances to the disciplines of sales and marketing, we often see similarly...

Let’s start with a quick focus on why mapping the buying journey is important. Simply put, in today’s world the concept of trying to pull a prospect through your sales process, or even your lead nurturing process, is sadly outdated. That’s not the way today’s buyer...