Technology is truly a wonderful thing, isn’t it? Our cell phones alone allow us to do things that 100 years ago would have been seen as nothing short of a miracle. And when we apply these great advances to the disciplines of sales and marketing, we often see similarly...

You have probably heard the phrase, “the only constant is change,” countless times before. But despite how engrained those five words have become in our culture – does anyone really like change? While society can appear obsessed with new technologies and processes,...

You have engaged with a prospect that is in an active buying journey. Congratulations! But now the real works begins. Knowing that they are likely already talking to your competition too, how do you stand out and remain not only relevant but unique? Seismic’s Digital...

Let’s start with a quick focus on why mapping the buying journey is important. Simply put, in today’s world the concept of trying to pull a prospect through your sales process, or even your lead nurturing process, is sadly outdated. That’s not the way today’s buyer...

Each buyer, or buying organization, can appear to be totally unique, adopting random behavior across their path from first consideration, through acquisition, and then use of a particular product. The product in question may be a laptop, and business service, a...

In the first issue of Epicenter, we learned how to create the Data source to be used in Predictive Content rules. Let’s move on to some tips for creating the actual predictive content rules for a Salesforce Lightning environment. First, ensure that you have added the...