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In 2023, buyers have new, higher expectations, more people involved in decision-making, and an immediate need for value and relevance. To manage the customer conversation, sales and marketing technology is no longer optional. Unfortunately, far too many sellers are...
Market-Partners Inc. is pleased to announce that we are teaming up with Salesloft as a strategic consulting and implementation partner. Salesloft is recognized as the leading sales engagement platform. But like all sales engagement tools, the value your organization...
On Wednesday, June 21st, Market-Partners Inc. CEO and Founder Martyn Lewis will be cohosting a webinar with Seismic President and CRO Hayden E. Stafford. This will be a must-see event for Seismic users! Click here to register....
If you haven’t already mapped your customer’s buying journey, take a moment to write down what you think happens on the other side of the equation when you, or your sales team, are selling. Start with the triggers you believe initiate the journey, then outline and...
Although I am passionate about providing the knowledge and skills that sales teams need to be successful, I have never really liked the term training. I often think of training as what happens between dogs and their owners – and usually it’s the dog providing the...
Martyn Lewis’s breakout session, The Blueprint for Success, from Seismic’s Shift ’22 Sales Enablement Conference is now available! Watch the full replay here: “Seismic enables organizations to transform go-to-market approaches. Successful...
Across Europe, there are stories that tell of a traveler journeying on horseback through the countryside. One day, the traveler comes across a visibly weary worker who is quarrying quite slowly. Upon asking him what he is doing, the worker tells the traveler that...
For the last 20 years, Market-Partners Inc. has been researching how customers buy, conducting in-depth, one-on-one interviews with buyers from every industry. But what has become an emergent focus for us is how buying has changed due to the pandemic and its...
Previously in Epicenter, we discussed connecting Seismic with Salesforce to surface content in a predictive fashion based on values associated with Salesforce objects (check it out if you missed it). Today, we want to look at how content strategists can leverage the...