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Meet the Host of the Executive Summit, Martyn Lewis
Martyn Lewis is the CEO and Founder of Market-Partners Inc. and author of the best-selling book, How Customers Buy… & Why They Don’t. Martyn’s research-first approach to sales and marketing led him to discover what we now call the Buying Journey DNA, a logical framework for mapping any market’s buying journey and all the relevant factors that influence it. Today, Market-Partners Inc. helps clients use the deep insights from these journeys to develop repeatable business strategies based on the predictable nature of their market’s behavior.
Our partnership with Seismic blossomed naturally from our shared understanding of the buying journey’s key importance in modern sales and marketing. Together, Market-Partners Inc. and Seismic combine the right approach with the right technology to enable organizations to engage in and manage their customers’ buying journeys like never before.
We are honored to have Martyn speak on the topics that brought Market-Partners Inc. and Seismic together at the Shift ’22 Sales Enablement conference. Click below to read about his breakout session, “The Blueprint for Success,” and his Executive Summit Keynote, “Reconnecting Sellers to Buyers.” Make sure to also swing by our booth and attend our sponsor happy hours to meet the team.
October 27, 1:00-1:30 PM PST
October 26, 2:45-3:30 PM PST
Want to catch “Reconnecting Sellers to Buyers?” Register on LinkedIn for a special recap of the Executive Summit presentation, November 10 at 10:00 AM PST.
Epicenter: The Center of Seismic Insights. Did you know that Market-Partners Inc. runs a Seismic community newsletter? Down below is an archive of previous case studies, think pieces, and tips and tricks. Register for Epicenter today using the button to receive the current issue as well as future releases each month. New issues of Epicenter the last Tuesday of each month.
In the first issue of Epicenter, we learned how to create the Data source to be used in Predictive Content rules. Let’s move on to some tips for creating the actual predictive content rules for a Salesforce Lightning environment. First, ensure that you have added the...
Each buyer, or buying organization, can appear to be totally unique, adopting random behavior across their path from first consideration, through acquisition, and then use of a particular product. The product in question may be a laptop, and business service, a...
The gap between sellers and buyers is widening. Reconnect to your market with MPI’s research-based approach and the Seismic platform using precision marketing, customer-centric selling, and purposeful engagements. The gap between sellers and buyers is widening....
Seismic enables organizations to transform go-to-market approaches. Successful adoption depends on more than just technology. The Blueprint for Success provides a pathway and a series of best practices for gaining sustainable business results. “Buyers are buying...
We live in a world of overwhelming information. Our buyers are constantly bombarded with emails, social requests and, even still, cold calls. Combine that with the irrefutable MPI-Tip – that buyers always have more solutions they could buy and implement than they have...
As sales and marketing professionals, anytime we interact with a prospective customer we can, and should, think about what it is we are trying to do. It doesn’t matter if it’s an inbound, outbound, or physical sales call, an e-mail, a marketing blast, a whitepaper, or...
Imagine for a moment you are riding in an elevator. Although this might have seemed like any ordinary day, suddenly, the CEO of a big-name company steps in. Your sales and marketing brain tells you that this could be your moment to pitch your organization’s amazing...
When you are thinking about facilitating your customer’s buying journey with relevant content, two of the most common use cases are: Matching content to a specific Role in the buying journey Matching content to a specific Product that is part of offer to the customer...
One of our earliest adopters of the Seismic Enablement Cloud was able to turn around and win a significant new client shortly after setting up the platform. But it started with a mindset shift, one that completely changed that way they thought about content and...