In the first issue of Epicenter, we learned how to create the Data source to be used in Predictive Content rules. Let’s move on to some tips for creating the actual predictive content rules for a Salesforce Lightning environment. First, ensure that you have added the...
How Buyers Buy
Each buyer, or buying organization, can appear to be totally unique, adopting random behavior across their path from first consideration, through acquisition, and then use of a particular product. The product in question may be a laptop, and business service, a...
Seismic Shift ’22: Reconnecting Sellers to Buyers
The gap between sellers and buyers is widening. Reconnect to your market with MPI’s research-based approach and the Seismic platform using precision marketing, customer-centric selling, and purposeful engagements. The gap between sellers and buyers is widening....
Seismic Shift ’22: The Blueprint for Success
Seismic enables organizations to transform go-to-market approaches. Successful adoption depends on more than just technology. The Blueprint for Success provides a pathway and a series of best practices for gaining sustainable business results. “Buyers are buying...
Seismic Tips: Engage with Video
We live in a world of overwhelming information. Our buyers are constantly bombarded with emails, social requests and, even still, cold calls. Combine that with the irrefutable MPI-Tip – that buyers always have more solutions they could buy and implement than they have...
The Four Sales and Marketing Imperatives
As sales and marketing professionals, anytime we interact with a prospective customer we can, and should, think about what it is we are trying to do. It doesn’t matter if it’s an inbound, outbound, or physical sales call, an e-mail, a marketing blast, a whitepaper, or...
Precision Marketing with Seismic
Imagine for a moment you are riding in an elevator. Although this might have seemed like any ordinary day, suddenly, the CEO of a big-name company steps in. Your sales and marketing brain tells you that this could be your moment to pitch your organization’s amazing...
Seismic Tips: Predictive Content Using Related Lists in Salesforce
When you are thinking about facilitating your customer’s buying journey with relevant content, two of the most common use cases are: Matching content to a specific Role in the buying journey Matching content to a specific Product that is part of offer to the customer...
Case Study: Winning a Client with Seismic and the Buying Journey
One of our earliest adopters of the Seismic Enablement Cloud was able to turn around and win a significant new client shortly after setting up the platform. But it started with a mindset shift, one that completely changed that way they thought about content and...