Epicenter

“The Center of Technology Enabled Selling.” This page is our archive of previous issues of Epicenter. Want articles straight to your inbox early? Register for Epicenter today using the link below to receive the current issue as well as future releases each month.

How Buyers Buy

How Buyers Buy

Each buyer, or buying organization, can appear to be totally unique, adopting random behavior across their path from first consideration, through acquisition, and then use of a particular product. The product in question may be a laptop, and business service, a...

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Seismic Tips: Engage with Video

Seismic Tips: Engage with Video

We live in a world of overwhelming information. Our buyers are constantly bombarded with emails, social requests and, even still, cold calls. Combine that with the irrefutable MPI-Tip – that buyers always have more solutions they could buy and implement than they have...

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The Four Sales and Marketing Imperatives

The Four Sales and Marketing Imperatives

As sales and marketing professionals, anytime we interact with a prospective customer we can, and should, think about what it is we are trying to do. It doesn’t matter if it’s an inbound, outbound, or physical sales call, an e-mail, a marketing blast, a whitepaper, or...

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Precision Marketing with Seismic

Precision Marketing with Seismic

Imagine for a moment you are riding in an elevator. Although this might have seemed like any ordinary day, suddenly, the CEO of a big-name company steps in. Your sales and marketing brain tells you that this could be your moment to pitch your organization’s amazing...

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