Speeches and Keynotes

We can work with you to tailor a speech for any audience, from small gatherings at meetings to large crowds at conventions. Our speeches are both entertaining and insightful with many real-life examples and always a focus on the practical takeaways that can make an immediate impact.

Examples of our speeches include:

How Customers Buy…& Why They Don’t

• What is a Customer Buying Journey?
• The difference between window shopping and buying
• Decoding the Customer Buying Journey DNA
• What really happens when customers buy… and why they don’t
• The 4Q quadrant model of Buying Style
• The nine categories of Buying Concerns

The 7 Sales Myths, and What to Do About Them

• Calling high and finding the decision maker
• Mistaking interest for commitment
• The power of the ROI
• Customers buying when no one is selling
• Sellers selling when no one is buying
• Relying on the internal champion or coach
• Failing to manage the entire Buying Journey

The Critical Need for a Market Engagement Strategy

• The mousetrap myth
• Great sales people are not enough
• What is a market anyway?
• Where great brands go to die
• The executive must own the Market Engagement Strategy
• How the Market Engagement Strategy dictates the values and priorities of the brand