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What’s New From Market-Partners Inc.
For many, the path a customer takes from initial interest through a purchasing decision into successful adoption can seem both circuitous and unpredictable. However, though it may appear to diverge for no rhyme or reason, our fifteen years of research show that a...
Whether you’re still mapping out your specific market’s Customer Buying Journey or already have a completed map in front of you, the question remains — how best to use it? It’s time to take the drive into developing and deploying business strategies based on...
Buyers need your help before they need your solution. If “need” were the criteria for making a purchase decision, wouldn’t more folks be buying? Maybe the problem isn’t about what you’re selling. Making a buying decision is hard! More than three-quarters of the...
In today’s world, buyers have become so overloaded with marketing material that most is deleted without a second thought. Even content about offerings they are actually interested in still fail to impress, focusing too much on what the customer already knows instead...
Intro As a follow up to the workshop we delivered at the annual Strategic Account Management Association (SAMA) 2021 Conference, our CEO and Founder, Martyn Lewis, hosted a virtual micro-workshop focusing on developing and deploying a sales methodology based upon...
Last week, Market-Partners Inc. was pleased to once again participate in the annual Strategic Account Management Association (SAMA) conference. Attracting more than 600 attendees, this event was entirely focused on thought leadership for Strategic Account Managers and...
If I were to contend that during the COVID-19 pandemic, your customers started buying differently, you would probably laugh and say, “Tell me something I don’t know.” But it’s true. While there have been ongoing changes in the buying process for decades now, the...
We are excited that Martyn Lewis, CEO and Founder of Market-Partners Inc., is a featured highlight at the upcoming Strategic Account Management Association (SAMA) Annual Conference being held later this month. SAMA enables world-class companies to gain...
Like many start-up executives, Rick Ferreira was not only passionate about his offering, but knowledgeable about his market. Alliance Healthcare, Rick’s medical device reprocessing company, was an early mover with a seemingly unbeatable value proposition for...